Hygrove Partners · Brand Identity · v1 · Locked direction

High ground,
measured precisely.

The bold direction you chose — confident expanded caps, hi-vis amber, the “high” idea owned — now carrying the language of the surveyor rather than the site hoarding. Crosshairs, registration marks, coordinates and mono data replace the hazard stripes. Same swagger, more credibility. This is the system we'll build the website from.

KEPT
Oversized Archivo Expanded caps · hi-vis amber on black concrete · “Aim higher.”
ADDED
Datum crosshair monogram · mono coordinate captions · registration-mark framing
DROPPED
Hazard stripes — they cheapened a premium, blue-chip search brand.

Logo System

01 / lockup · monogram · app
Hygrove
Partners
primary · reversed
datum monogram
benchmark · app icon
Hygrove
Partners · N51° W00°
primary · light ground
Hy+croft
alt · registration “+”

Colour

02 / black concrete + hi-vis amber
Black concrete
#161514
Primary ground
Hi-vis amber
#F0A92E
Accent · CTAs
Concrete
#57564F
Secondary text
Cement
#A8A49A
Lines · captions
Lime wash
#ECEAE3
Light ground

Typography

03 / display · interface · data
Archivo Expanded
Display · headlines
Aa Hy
Archivo
Interface · body
Aa Hy Qg
Space Mono
Data · captions · coords
N51° W00°
Expanded 800 · 46Aim higher.
Expanded 700 · 26Hold the high ground.
Archivo 600 · 19We take the pressure off your hiring.
Archivo 400 · 15From quantity surveyors to board appointments across construction.
Mono 700 · 12REF HY-001 · EST. 2026

Supporting Marks

04 / the precision toolkit
Registration crosshair
Benchmark / datum arrow
Coordinate grid
// SECTOR 04
N51.5° W00.1°
Mono data caption

Application · Homepage Hero

05 / in context
Hygrove
// CONSTRUCTION RECRUITMENT · N51° W00°
Aim
higher.

Specialist search across construction — quantity surveyors to the board — measured twice and placed to last. We take the pressure off your team.

Start hiring → REF HY-001

Application · Business Card

06 / the system, applied
Hygrove
HYGROVE PARTNERS · EST. 2026
Director Name
Head of Recruitment
name@hygrove.co.uk
+44 (0)20 0000 0000
hygrove.co.uk