Home / Brand Assets
Brand Kit · v1 · REF HY-001

Brand
assets.

Everything you need to represent Hygrove correctly - the datum mark, colour, type and ready-made email signatures. Download what you need; keep the high ground.

01 / Logo & marks

The datum system.

The crosshair monogram is the lead mark. Use the reversed (light) version on dark grounds, the dark version on light, and the amber benchmark as the app / favicon. Clear space = the height of the centre bar on all sides.

Datum monogram, reversed
Monogram · reversed
Datum monogram, dark
Monogram · dark
SVG
Benchmark app icon
Benchmark · app icon
Hygrove
PARTNERS
Wordmark lockup
Set in Archivo Expanded 800 — see Type below
02 / Colour

Black concrete
& hi-vis amber.

Black concrete is the ground, hi-vis amber is the only saturated colour — reserve it for accents and CTAs. Click any swatch to copy its hex.

03 / Typography

Display · interface · data.

Three families, all on Google Fonts. Archivo Expanded for headlines, Archivo for body, Space Mono for coordinates and captions.

Aim higher
Archivo ExpandedDisplay · headlines · 600–800

We take the pressure off your hiring.
ArchivoInterface · body · 400–700

REF HY-001 · 52.637°N 2.123°W
Space MonoData · captions · 400/700
Google Fonts embed
<link href="https://fonts.googleapis.com/css2?family=Archivo:wght@400;500;600;700;800&amp;family=Space+Mono:wght@400;700&display=swap" rel="stylesheet">
04 / More

Templates & guidelines.